Client since 2024 
Client since 2024 
49 Szlak Street
31-153 Kraków
Poland
Post-relaunch, LUXY faced a critical drop in visibility. Sensinum’s comprehensive Strapi, Next.js, and SEO audit revealed the hidden issues and delivered a clear roadmap to recovery and growth.
LUXY™, a premium ride-booking platform, had recently launched a redesigned website powered by Next.js and Strapi.
The Challenge
Despite major improvements in design, performance, and architecture, the company experienced a sharp drop in organic traffic following the go-live. With SEO being a vital growth driver, this decline raised immediate concerns.
While their internal team suspected configuration issues within the CMS, rendering strategies, or SEO setup, they lacked the specific expertise to pinpoint the root causes. LUXY™ turned to Sensinum for an independent, expert-led audit covering usability, performance, and SEO across their headless stack.
The Solution
Sensinum conducted a full-spectrum audit across UX, accessibility, information architecture, CMS implementation, SEO, and Next.js rendering.
- Performed a WCAG-focused accessibility review to identify UX blockers affecting visibility and engagement
- Audited Strapi content modeling and configuration to verify SEO alignment and editorial usability
- Evaluated how the new user journeys impacted engagement, bounce rate, and conversion potential
- Investigated rendering strategy (SSR/CSR) and technical SEO implications
- Delivered practical, prioritized recommendations tailored to LUXY™’s engineering and content teams
The findings were consolidated into a detailed roadmap, enabling rapid fixes and long-term improvements in SEO, UX, and content operations.
Sensinum was one of the Strapi Partners we considered asking for a deep audit of our new website, as we presumed that some misconfiguration or how we’re consuming the data might cause the issues we were facing.
Their team proved the top expertise in the area, not only in Strapi but also in User Experience, NextJS, and SEO, by performing a deep and comprehensive audit of our solution. They identified the root causes of the organic traffic drop and proposed a set of solutions for our engineering team to implement. The outcome was far more detailed and touched a wider scope than even expected.
Definitely would like to work with the Sensinum team again and use their expertise.
Eric Redding, Strategic Operations & Revenue Growth
The Results
Sensinum delivered a detailed audit and roadmap that helped LUXY™:
- Identify the core factors behind the post-launch traffic decline
- Re-align rendering and SEO practices to restore visibility and ranking
- Improve user experience and accessibility based on data-driven insights
- Optimize Strapi configuration for editorial efficiency and daily content management
- Establish a baseline for ongoing performance monitoring and SEO resilience